Like Dollar Shave Club (for $1 billion in 2016), Schmidt’s Naturals (for an undisclosed amount in 2017), and UK-based Graze (for £150 million in 2019).īut Procter & Gamble isn’t resting on its laurels, either.
Unilever has been on an acquisition spree as of late. Since 2015, CPG Unilever has acquired dozens of companies - including many DTC brands. Unilever has been particularly aggressive. Incumbent CPG companies are joining the direct-to-consumer wave.įirst, by acquiring (or investing in) competitors. Including several trends (like product personalization, direct-to-consumer upstarts, private label brands, and sustainability) that are likely to continue growing into 2026 and beyond.
That said, new technologies and consumption habits are also creating new opportunities - for both stalwarts and startups.Īnd in this post we'll outline 9 of the most important trends impacting the CPG industry right now.
New CPG competitors are emerging every day.Īnd many incumbents are struggling to adapt to changing marketplaces, consumer behavior, and pricing strategies. The consumer packaged goods industry is changing fast.
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